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How to avoid the thing!

“One of if not the best Blogger I follow”
Seth Godin  "I’ll know it when I see it"

This is a waste for the buyer and the seller.

When you have a business or individual waiting for you to bring them custom work, it can lead to an endless cycle of, "hmmmm not quite right." If the architectural drawings, high-heeled shoes or ad campaign doesn’t meet their unstated standards, you’re back to doing it again.

Sometimes you can make a handsome profit on all the fees you charge to redo things that indulge the ego of the customer, but more likely than not, your time is wasted until they’re happy. If you have a client who feels the same way, you can work together to save time and money by being clear with each other about what’s wanted.

I think helping a client say what they want before they see it is a worthy endeavor.

  1. Do it on purpose. When engaging with a new client, intentionally create an environment where personal taste is described in advance, and as much boundary-building as possible is done when it’s cheap to iterate, not at the end when it’s expensive.
  2. Demand benchmarks. The world is filled with things that are a lot like what you’ve been asked to create. So mutually identify them. Show me three other websites that feel like what you’re hoping to feel like. Hand me a hardcover book that has type that reads the way you want yours to read. Walk me through a building that has the vibe you’re looking for…
  3. Describe the assignment before you start. Using your words and the words of the client, precisely state what problem you’re trying to solve. "We’re trying to build something that does a, b and c, and not d…"
  4. Then, before you show off your proposal, before you hand in your work, restate the problem again. "You asked us to do a, b and c at a cost of under X. What I’m about to show you does a, it does b and it does c… and it costs half of X." This sort of intentional restatement of the scope of work respects your client by honoring their stated intent, at the same time it focuses your work on the stated goals.
  5. Make a decision about whether you want a reputation for doing this sort of focused work. If you do, don’t work for clients who don’t buy into the process. Over time, you’ll earn the kind of clients you want.

Of course, this isn’t going to work every time. Sometimes the client loves the power of saying no. Sometimes the client isn’t articulate enough to describe what she wants. And sometimes the goal is magic, and no one knows how to describe that in advance.

Four questions worth answering

Who is your next customer? (Conceptually, not specifically. Describe his outlook, his tribe, his hopes and dreams and needs and wants…)

What is the story he told himself (about the world, about his situation, about his perceptions) before he met you?

How do you encounter him in a way that he trusts the story you tell him about what you have to offer?

What change are you trying to make in him, his life, or his story?

Start with this before you spend time on tactics, technology or scalability.

We are still masters of our fate. We are still captains of our souls. – Winston Churchill  

Gray Lawrence                                                            

"Forget mistakes. Forget failure. Forget everything except what you’re going to do now and do it. Today is your lucky day. -Will Durant

How to stay Motivated

 

"Set a goal to achieve something that is so big, so exhilarating that it excites you and scares you at the same time. It must be a goal that is so appealing, so much in line with your spiritual core, that you can’t get it out of your mind. If you do not get chills when you set a goal, your not setting big enough goals." Bob Proctor

These Top 10 ways to stay motivated are a must, but can you stick to them?

  1) Plan ahead                                                                                        It stands to reason that you are much more likely to reach your goals if you plan properly.   Preparation is a key to success, so clear your cupboard of tempting treats, re-writing your shopping list, or memorise your activity schedule.  Once you have an agenda, you are much more likely to stick to it.

"Set higher standards for your own performance than anyone around you, and it won’t matter whether you have a tough boss or an easy one. It won’t matter whether the competition is pushing you hard, because you’ll be competing with yourself." Rick Pitino Basketball Coach, Author and Speaker

2) 

Track your  progress                                                         Keep an eye on how well you are doing. If you have completed a week of abstinence, for example, your pride in that accomplishment can help keep you going for another week.  everything from checking money saved.by not buying “goodies” or a regular weigh-in if you are trying to lose weight  can give you the motivation to continue.

Don’t live down to expectations. Go out there and do something remarkable." Wendy Wasserstein

3)                       

Find Inspiration                                                                              The internet is full of inspiring  articles written by people either on the same journey as you are, or who have achieved a similar goal, you just need to find them.  seek out online groups that share your goals and keep reading success stories, as they will keep you on track, if they can do it; You Can!

"People who say that life is not worthwhile are really saying that they themselves have no personal goals which are worthwhile… Get yourself a goal worth working for. Better still, get yourself a project… Always have something ahead of you to ‘look forward to’ – work for and hope for." Maxwell Maltz 1899-1975, Physician and Writer

4)Reward   Yourself                                                                              If you are trying to stop smoking, save the money you would have spent on cigarettes and buy yourself a treat at the end of the month.  you will find the money soon adds up.  If you are dieting allow yourself a cheat meal, that way you can give yourself something to look forward to every week and stop yourself feeling deprived.  If you are taking up a new activity or exercise, get the proper kit, if you look the part you will feel the part.

“Rewards are what you deserve for all the things you have done, will do and are grateful for, no matter what, the same can be said for the more you do for others is an even greater reward.”      Gray Lawrence

 

Gray Lawrence

"Your present circumstances don’t determine where you can go; they merely determine where you start." Nido Qubein

Your Vision of the future, lies from within

 

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Gray Lawrence

grayjl63@gmail.com

Skype: graynat71

Ph: +44 1522 691508
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