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Posts Tagged ‘Populations’

Ambitious Networker Goal Setting

“Set a goal to achieve something that is so big, so exhilarating that it excites you and scares you at the same time. It must be a goal that is so appealing, so much in line with your spiritual core, that you can’t get it out of your mind. If you do not get chills when you set a goal, your not setting big enough goals.” Bob Proctor

 

Ideal, average and outlier

Generalizations are the heart of marketing decision-making. When we look at an audience–customers, prospects, constituents–we make decisions on the whole based on our assumptions about the individuals within the group.

But are we basing those generalizations on our vision of the ideal member of the tribe, the average member or the outlier who got our attention?

It’s easy, for example, to defend high-priced famous colleges if you focus on the ideal situation. The ideal student, getting instruction from the ideal professor and making ideal progress. No one can argue with this.

On the other hand, when we see the outlier (the person who is manipulating the system, or the one who is being harmed by it) it’s easy to generalize in precisely the other direction, deciding that the entire system isn’t worth saving.

And finally, it’s tempting to rely on the average, to boil down populations of people into simple numbers. The problem with this, of course, is that if one foot is in a bucket of ice water and the other is being scalded, on average, you should be comfortable.

Before we start making decisions about markets, tribes and policy, we need to get clear about which signals we’re using and what we’re trying to focus on or improve.

“Making a decision usually means taking one of two roads. One is doing the right thing. To take the other road, you have to sit back and spin a story around the decision or action you are taking. If you find yourself thinking up an elaborate justification for what you are doing, you are not doing the right thing.” Wayne Sales

 

Dreams are difficult to build and easy to destroy. – Seth Godin

Gray Lawrence

Utility Warehouse distributor

 

Focus on the WHY of life and not the HOW, remembering that where focus goes, energy flows – Gail Lynne Goodwin

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Gray Lawrence

grayjl63@gmail.com

Skype: graynat71

Mob:+44 7726591314
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