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Ideal, average and outlier Seth Godin

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The future of our economy lies with the impatient. The linchpins and the artists and the scientists who will refuse to wait to be hired and will take things into their own hands, building their own value, producing outputs others will gladly pay for.

Ideal, average and outlier

Generalizations are the heart of marketing decision-making. When we look at an audience–customers, prospects, constituents–we make decisions on the whole based on our assumptions about the individuals within the group.

But are we basing those generalizations on our vision of the ideal member of the tribe, the average member or the outlier who got our attention?

It’s easy, for example, to defend high-priced famous colleges if you focus on the ideal situation. The ideal student, getting instruction from the ideal professor and making ideal progress. No one can argue with this.

On the other hand, when we see the outlier (the person who is manipulating the system, or the one who is being harmed by it) it’s easy to generalize in precisely the other direction, deciding that the entire system isn’t worth saving.

And finally, it’s tempting to rely on the average, to boil down populations of people into simple numbers. The problem with this, of course, is that if one foot is in a bucket of ice water and the other is being scalded, on average, you should be comfortable.

Before we start making decisions about markets, tribes and policy, we need to get clear about which signals we’re using and what we’re trying to focus on or improve.

Gray Lawrence

From The Secret Daily Teachings

No person or power in the outside world can compare to the power you have within you. Seek the power within, as it knows the perfect way for you. May the joy be with you. Rhonda Byrne

Successful Networker–Marketing– Products = Prospects

Many successful people have found opportunities in failure and adversity that they could not recognize in more favourable circumstances.
Samuel Johnson once observed that the prospect of being hanged wonderfully focuses the mind. You yourself may have found that your mind seems sharpest when you are faced with the greatest difficulties. Desperation often proves you really are better than you think. But with the exception of an immediate threat to your life or health, there are few situations that require instantaneous action. When the world seems to be conspiring against you and nothing is working out right, pause for a few moments to think the situation through — then develop the most appropriate plan of action, the one that has the greatest likelihood of success. – Napoleon Hill

 
Your first Ten prospects 

Smiling Group of Professionals --- Image by © Royalty-Free/CorbisThis is the secret of the new marketing especially “Network Marketing”.  Find ten people. Ten people who trust respect need and listen to you and what you have to offer and if they like it, you win. The only issue is what you offer has to be what they desire of course If it is what they are looking for they will each find you ten more people (or more) but if they do not you need to reconsider what it is you are offering either products and or a Networking Opportunity.

If you have done your homework and spoken to leaders in the industry you have chosen then there should be no problem, well only one the ten you have chosen, are they the right ten?  This is where your discussion on the subject in hand has to be honest accurate and above all viable.

Team structureNews of your commitment and support will spread and of course if you continue in this vein your business and your team’s business will grow. Not as fast as you want, but faster than you could ever imagine. This of course depends on support, on-going training and how you build your team and your businesses.  This new approach will change the posture and timing of everything you do and will require more time and commitment from you and your team if this opportunity is to succeed.

 

Training and the networking company policies will determine the path you must take. Talking to the unknown masses does not and never has worked and cold calling, has never in my eyes provided the right people thus wasting a lot of valuable time that could be spent with the people that are looking and feel comfortable around you “People Skills” are paramount! People are only human and like to be treated as individuals and that they are the most important person with you at any given time or moment.

The timing means that the idea of a ‘launch’ and press releases and the big unveiling is unnecessary, the company if new will do all that is required, but if the networking company is or has settled down there is no need, as the skills and success of the company will show it’s commitment to you it’s products and any new members. It makes more sense to plan on the gradual build that turns into a tidal wave. Organize it well and spend money appropriately.

In time this advice will be standard in the industry of home based businesses, but even after the many years this style of business has bee around there are still those that promise a fortune over night and not even any training.  We have a long way to go, but with company systems improving it is the right way forward and as the saying goes:

`Caveat emptor` or “Buyer Be Ware”

 

Your reputation is what people think you are; your character is what you are.
You want your reputation and your character to match, but concentrate on your character. You may be able to fool others about the kind of person you really are for a time, but it seldom lasts for long. The surest way to make sure your character and your reputation are the same is to live your life in such a way that nothing you do would embarrass you if it were printed on the front page of the newspaper. Good character means not ever taking ethical shortcuts, even though everyone else may be doing so. You build good character by doing the right thing because it’s the right thing to do. = Napoleon Hill

 

Your Vision of the future, lies from within
Gray Lawrence

Successful Networker

The Greatest leaders of the world were men and women of quick decision

-Napoleon Hill

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Gray Lawrence

grayjl63@gmail.com

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