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Be Inspired by Jim Palmer

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“Success is not accidental, it is intentional. Do something intentional everyday to create the success you want and deserve.” – Jim Palmer

“It is not important how we come to the events in our lives…what is important is how we deal with those events.” – Troy Evans

Stop Waiting for It to Get Easier

If I could share 500 words to inspire, this is the important wisdom I’d want to pass along to others…

Jim PalmerI learned 13 years ago how precious life is, and how short it can be, when I was diagnosed with melanoma. Having cancer was a defining moment in my life and I realized that that no matter what goals and dreams I had – the time to make them happen was now.  I still run my life and operate my various businesses with that same sense of urgency.

As a coach to entrepreneurs and small business owners, I hear about ideas for growth a lot. And whether the idea is based on a new product, a new or improved service, or perhaps even a new business – I’m often asked, “What is the best time to move forward?”

My answer is almost always the same: “Stop waiting for it to get easier, get into action now!”

The truth is, whether you want to operate with the same sense of urgency that I feel, as an entrepreneur I also realize that business and the way we market them changes at the speed of light. What I mean is that what’s hot or available today, may not be here tomorrow. To put a finer point on it, the product or service you want to bring to market may be attractive to customers now and could be far less attractive next year. Stop waiting for it to get easier.

The only thing waiting does is delay your success and your ability to create your own personal economic boom.

Thomas Edison learned to trust his vision about how electricity could change the world. Bill Gates learned the exact same thing about his vision of a computer on every desk and in every household. In retrospect, they might have both underestimated the results, but nevertheless, both became wildly successful. Bill Hewlett and Dave Packard may not have had such lofty visions at the start of their enterprise, but they learned how to take the blinders off and follow the money.

Let me now address some lessons learned from a personal perspective. Post-cancer my life looks quite different. I have learned first-hand what the expression “When you have your health, you have everything” means. It is true. No matter what other challenges you face, facing them in good health is far easier.

My ‘season of crises’ – as I refer to it – has taught me three important life lessons.

  1. I place a much higher priority on the important people in my life. That’s not to say that I don’t enjoy some of the finer things in life, but they take a far back seat to the relationships I treasure and hold dear.
  2. I strive every day to make a positive difference in the world by giving more of my time and money to those in need.
  3. I laugh more. I’ve always enjoyed a good laugh, but I now love to laugh and make people laugh. Laughter is physically therapeutic and it also makes you forget some of the challenges you’re facing, if only for a second.
Jim Palmer

Jim Palmer is a marketing and business building expert and host of the hit weekly Web TV show, Newsletter Guru TV. Jim is also the host Stick Like Glue Radio, a weekly podcast on smart marketing and business building strategies. Jim is best known internationally as ‘The Newsletter Guru’- the go-to resource for maximizing the profitability of customer relationships.

Jim is the founder of Custom Newsletters, Incorporated, which is parent company of: No Hassle Newsletters; No Hassle Social Media; Success Advantage Publishing; Concierge Print and Mail on Demand; Custom Article Generator; Double My Retention, and NoHassleInfographics.com.

Jim is also the acclaimed author of five books: The Magic of Newsletter Marketing – The Secret to More Profits and Customers for Life; Stick Like Glue – How to Create an Everlasting Bond With Your Customers So They Spend More, Stay Longer, and Refer More; The Fastest Way to Higher Profits – 19 Immediate Profit-Enhancing Strategies You Can Use Today; It’s Okay To Be Scared – But Never Give Up; and Stop Waiting for it to Get Easier – Create Your Dream Business Today.

With 30 years of practical business experience, Jim speaks on client retention, how to run a profitable business, newsletter marketing and entrepreneur success tips.

Gray Lawrence

Life is the sum of all our choices.

Ambitious Networker Goal Setting

“Set a goal to achieve something that is so big, so exhilarating that it excites you and scares you at the same time. It must be a goal that is so appealing, so much in line with your spiritual core, that you can’t get it out of your mind. If you do not get chills when you set a goal, your not setting big enough goals.” Bob Proctor

 

Ideal, average and outlier

Generalizations are the heart of marketing decision-making. When we look at an audience–customers, prospects, constituents–we make decisions on the whole based on our assumptions about the individuals within the group.

But are we basing those generalizations on our vision of the ideal member of the tribe, the average member or the outlier who got our attention?

It’s easy, for example, to defend high-priced famous colleges if you focus on the ideal situation. The ideal student, getting instruction from the ideal professor and making ideal progress. No one can argue with this.

On the other hand, when we see the outlier (the person who is manipulating the system, or the one who is being harmed by it) it’s easy to generalize in precisely the other direction, deciding that the entire system isn’t worth saving.

And finally, it’s tempting to rely on the average, to boil down populations of people into simple numbers. The problem with this, of course, is that if one foot is in a bucket of ice water and the other is being scalded, on average, you should be comfortable.

Before we start making decisions about markets, tribes and policy, we need to get clear about which signals we’re using and what we’re trying to focus on or improve.

“Making a decision usually means taking one of two roads. One is doing the right thing. To take the other road, you have to sit back and spin a story around the decision or action you are taking. If you find yourself thinking up an elaborate justification for what you are doing, you are not doing the right thing.” Wayne Sales

 

Dreams are difficult to build and easy to destroy. – Seth Godin

Gray Lawrence

Utility Warehouse distributor

 

Focus on the WHY of life and not the HOW, remembering that where focus goes, energy flows – Gail Lynne Goodwin

Do you Really Care

 

If I had to select one quality, one personal characteristic that I regard as being most highly correlated with success, whatever the field, I would pick the trait of persistence.” Richard DeVos

 

Care more than you need to, more often than expected, more completely than the other person and without expectation of recognition.

No one reports liking Steve Jobs very much, yet he was as embraced as any businessperson since Walt Disney. Because he cared. He cared deeply about what he was making and how it would be used. Of course, he didn’t just care in a general, amorphous, whiny way, he cared and then actually delivered.

Money in had_thumb[2]Politicians are held in astonishingly low esteem. Congress in particular is setting record lows, but it’s an endemic problem. The reason? They consistently act as if they don’t care. They don’t care about their peers, certainly, and by their actions, apparently, they don’t care about us. Money first.

Graph 2 men sales_thumb[6]Many salespeople face a similar problem–perhaps because for years they’ve used a shallow version of caring as a marketing technique to boost their commissions. One report by the National Association of Realtors found that more than 90% of all homeowners are never again contacted by their real estate agent after the contracts for the home are signed. Why bother… there’s no money in it, just the possibility of complaints. Well, the reason is obvious–you’d come by with cookies and intros to the neighbours if you cared.

goals ladder above house_thumb[9]Economists tell us that the reason to care is that it increases customer retention, profitability and brand value. For me, though, that’s beside the point (and even counter to the real goal). Caring gives you a compass, a direction to head and most of all, a reason to do the work you do in the first place.

Care More.

helping hand_thumb[3]It’s only two words, but it’s hard to think of a better mantra for the organization that is smart enough to understand the core underpinning of their business, as well as one in search of a reason for being. No need to get all tied up in sub cycles of this leads to this which leads to that so therefore I care… Instead, there’s the opportunity to follow the direct and difficult road of someone who truly cares about what’s being made and who it is for.

My philosophy of life is that if we make up our mind what we are going to make of our lives, then work hard toward that goal, we never lose – somehow we win out.” Ronald Reagan 40th President of the United States

“Don’t let others define you. Don’t let the past confine you. Take charge of your life with confidence and determination and there are no limits on what you can do or be.” Michael Josephson”

 

Gray Lawrence 

The world Owes You Everything and nothing

Successful Networker Leverage IS A CHOICE

He is a wise man who does not grieve for the things which he has not, but rejoices for those which he has. — Epictetus

RE: Leveraging the “that’s for me!” factor

clip_image002Why do you choose a “target market?”

Well the surface explanation is so that you have something to aim at right?

That’s true, but it’s really only part of the answer. Yes, this commitment to focus makes your job of marketing a whole lot easier. Decisions become easier.

But it goes much deeper than that.

Let’s say you offer what is basically general business building advice to small businesses.

If you talk about it to a group of plumbers, it’s going to be received very differently than if you talk about it to a group of accountants.

What changes between those two groups of people?

The FEELINGS. The pictures inside their heads. The shape of their dreams. The colour of their fears.

When you get the feelings and the colours and the pictures right, the result is that someone reads/listens to/sees your marketing and has the internal response of, “That’s for me!”

Ask yourself if you have a clear picture of all of that stuff? If you don’t, how are you supposed to connect with someone?

Can’t you just rise to the top based on the quality of what you can do or teach? Nope. That’s not going to cut it. That’s why you know professionals in your space who are MORE successful but actually seem to know LESS than you.

Do you have an intimate understanding of what it’s like to be in the skin of your prospects?

If not, there’s the work to be done. That supplies the foundation for your marketing.

If you are compassionate in your approach to all tasks in life, believing that all "problems" contain valuable lessons, you will find peace of mind.   ~Dr. Lee Jampolsky

The secret story on Oprah http://youtu.be/VLMvtzJTKss

You can do it if you believe you can.
It’s called a “self-fulfilling prophecy” when something occurs because we believe it will. The mind is constructed so that it constantly seeks to bring into physical reality the things it thinks about most. Most of us will never realize the tremendous potential we possess — because we are unwilling to believe that we can accomplish things that others believe are impossible. “Impossible” jobs require more effort and greater concentration, but when they are completed, the rewards — both financial and psychic — are commensurate with the effort required. You may not be able to achieve everything you’d like, but you won’t accomplish anything unless you believe you can. – Napoleon Hill

Gray Lawrence

Successful Networker

"Life is the sum of all your choices" Albert Camus

Successful Networker Email Marketing

The first great gift we can bestow on others is a good example.       Thomas Morell

 

The Psychological Hierarchy of the Email Campaign

Simms Jenkins  CEO   BrightWave Marketing

This has to be passed on in its original format

The relationship between the email marketer and the email subscriber is an unspoken alliance, and also a source of constant tension and potential. The email marketer owes her job, database, and likely revenue to the subscriber who provides permission in exchange for (hopefully) special offers, content, and respect and relevancy. The email marketer often loses sight of this invaluable permission during the march to some interdepartmental meeting or shared goal.

Too often the email program becomes focused on the business objective and loses sight of the email subscriber. Without her, the email program is worth nothing. It is just an ad buy to eyeballs versus a targeted message to people who asked for targeted messages. That’s the secret sauce of email, and once you lose sight of it you head down a slippery slope.

Where the challenge needs to meet the reality is evidenced in this graphic created by my talented colleague.

interaction-hierarchy-pyramid1

Each of these stages on both sides of the aisle are key – B2C, B2B, marketing automation, or batch-and-blast. It’s the DNA to a successful email program, so let’s review the path to success and inbox delight.

The Inbox

Your first chance to get noticed is often driven by your from line or maybe subject line. A busy consumer may be more on the lookout of what to delete or save for later. Mobile compounds this, so if you don’t stand out you likely won’t get read.

Open/Read

While there is brand awareness level and the power of a delayed purchase due to email, you want your email to be read and opened. Duh! Subscribers likely will scan your message that might have taken weeks to craft in mere seconds. The key is to make it clear what the value is for the subscriber, not your marketing goals.

Click

Moving up the pyramid and into subscribers’ psyche, the email needs to win their attention and gain their expressed action – in many cases a click. A subscriber is demonstrating their intent and that’s a significant goal of any marketer. If the call-to-action is buried, not mobile-friendly, or lacks clarity, you will lose this opportunity. Make it easy and the path clear.

Buy/Conversion

We aim to not just convert our subscribers but often surprise and delight them. An email subscriber is a VIP by virtue of providing permission, but many marketers fail to deliver the goods. Whether a special offer, unique content, or just something cool (and on brand), add something to close the deal and further in cent the subscriber not only to buy but possibly to share her advocacy for your brand, service, or product.

A perfect email is often elusive but making sure your message lines up with these components and subscriber psychology is essential in today’s crowed inbox. Your subscribers have let you in to this coveted space so make the most of it!

Gray Lawrence
Ambitious Networker


Your vision is in Your Mind

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Gray Lawrence

grayjl63@gmail.com

Skype: graynat71

Mob:+44 7726591314
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