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How to avoid the thing!

“One of if not the best Blogger I follow”
Seth Godin  "I’ll know it when I see it"

This is a waste for the buyer and the seller.

When you have a business or individual waiting for you to bring them custom work, it can lead to an endless cycle of, "hmmmm not quite right." If the architectural drawings, high-heeled shoes or ad campaign doesn’t meet their unstated standards, you’re back to doing it again.

Sometimes you can make a handsome profit on all the fees you charge to redo things that indulge the ego of the customer, but more likely than not, your time is wasted until they’re happy. If you have a client who feels the same way, you can work together to save time and money by being clear with each other about what’s wanted.

I think helping a client say what they want before they see it is a worthy endeavor.

  1. Do it on purpose. When engaging with a new client, intentionally create an environment where personal taste is described in advance, and as much boundary-building as possible is done when it’s cheap to iterate, not at the end when it’s expensive.
  2. Demand benchmarks. The world is filled with things that are a lot like what you’ve been asked to create. So mutually identify them. Show me three other websites that feel like what you’re hoping to feel like. Hand me a hardcover book that has type that reads the way you want yours to read. Walk me through a building that has the vibe you’re looking for…
  3. Describe the assignment before you start. Using your words and the words of the client, precisely state what problem you’re trying to solve. "We’re trying to build something that does a, b and c, and not d…"
  4. Then, before you show off your proposal, before you hand in your work, restate the problem again. "You asked us to do a, b and c at a cost of under X. What I’m about to show you does a, it does b and it does c… and it costs half of X." This sort of intentional restatement of the scope of work respects your client by honoring their stated intent, at the same time it focuses your work on the stated goals.
  5. Make a decision about whether you want a reputation for doing this sort of focused work. If you do, don’t work for clients who don’t buy into the process. Over time, you’ll earn the kind of clients you want.

Of course, this isn’t going to work every time. Sometimes the client loves the power of saying no. Sometimes the client isn’t articulate enough to describe what she wants. And sometimes the goal is magic, and no one knows how to describe that in advance.

Four questions worth answering

Who is your next customer? (Conceptually, not specifically. Describe his outlook, his tribe, his hopes and dreams and needs and wants…)

What is the story he told himself (about the world, about his situation, about his perceptions) before he met you?

How do you encounter him in a way that he trusts the story you tell him about what you have to offer?

What change are you trying to make in him, his life, or his story?

Start with this before you spend time on tactics, technology or scalability.

We are still masters of our fate. We are still captains of our souls. – Winston Churchill  

Gray Lawrence                                                            

"Forget mistakes. Forget failure. Forget everything except what you’re going to do now and do it. Today is your lucky day. -Will Durant

Successful Networker–Helping others = Business

Inspired Quote of the Day™

Always give more than you hope to receive, whether in business or in your personal life. ~ Dave Taylor

 

 

Today’s Brilliance™

Dave  Taylor

Dave Taylor

Dave has been in the online space since 1980 and maintains the websites AskDaveTaylor.com, GoFatherhood.com, and DaveOnFilm.com.

If I could share 500 words of wisdom to summarize what I’ve learned so far in life, these are the important things I’d want to pass along to others…

One of the greatest failings in business school is that our future business leaders are taught to ask "what can you do for me?" or, in the words of Janet Jackson, "what have you done for me lately?"

This isn’t just a business view, however; this permeates modern Western culture and makes the words of John F. Kennedy ring hollow: "Ask not what your country can do for you, ask what you can do for your country." (Few people also recall the next line in Kennedy’s speech: "My fellow citizens of the world: ask not what America will do for you, but what together we can do for the freedom of man.")

JFK had it right and it’s how I live my life: I endeavour to give, to contribute, to make what I have learned and figured out available to everyone without charge, without barriers, without restrictions or limitations. My business is all about disseminating information to improve people’s lives, gratis. No subscription fee, no download charge, no membership requirement.

I live my personal life with the same core philosophy, trying to focus on the needs of my friends and colleagues and meet them where they need to be met.

This isn’t to say that it’s to the exclusion of my own needs, and I am blessed to have many friends who give back many-fold what they receive.

Higher education is going to change as much in the next decade as newspapers did in the last one.

But that’s your exercise for today, your daily meditation, if you’d like: pay attention to how your day goes and try to tally up the amount of time, effort and energy you put into asking for things you want versus the amount you put forth to help other people, meet their needs and try to make the world — or even just your tiny little corner of it — a better place.

I posit that the results will surprise you and leave you thinking about whether you’ve found the balance you need to be a happy member of society, and to be a contented part of your own village.

The Science of Getting Rich

Remember this, and never take money from anyone without giving more in use value than the money you are receiving. In people’s lives, this is one of the main causes of lack of money, unsuccessful job experiences, and failed businesses. Give more value than the money you are receiving; in your job, in your business, and in every part of your life.

May the joy be with you, Rhonda Byrne

 

To Your Vision of the future, lies within
Gray Lawrence

The Greatest leaders of the world were men and women of quick decision -Napoleon Hill

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Gray Lawrence

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