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Another Message from Ben wright

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"Set a goal to achieve something that is so big, so exhilarating that it excites you and scares you at the same time. It must be a goal that is so appealing, so much in line with your spiritual core, that you can’t get it out of your mind. If you do not get chills when you set a goal, your not setting big enough goals." Bob Proctor

ENTRIES BY CHIEF FISH FRYER

The Present Day

September 15, 2017 /0 Comments/in Blogging, Business, Content, Marketing /by Chief Fish Fryer

So far in this series, we’ve dealt with the evolution of marketing from the nineteenth century up until the new millennium. But what state is the world of marketing in right now? And what developments can we expect in the future? In this final piece, we’ll take a peek into that future, and discover how […]

The 90’s, The 00’s and The Rise of The Internet

August 27, 2017 /0 Comments/in Business, Content, Marketing, Social Media, Website Content /byChief Fish Fryer

Last time in this series, we looked at how marketing carved out a brave new world for itself in the 80’s. This time around, we’ll be exploring the ways in which marketing approaches changed during the 90’s and 00’s- and how the internet turned everything on its head. During the 90’s, the world faced its […]

It Was Acceptable In The 80’s

July 23, 2017 /0 Comments/in Blogging, Business, Content, Marketing /by Chief Fish Fryer

During the 80’s, it seemed like technology was everywhere. From the rise of the PC and Apple making computers cool, to bands on the radio drenching their sound in synths, things were moving forward fast. Of course, the world of marketing had its finger on the pulse of the era, and it was during the […]

In The Beginning…

June 16, 2017 /0 Comments/in Business, Content, News, Website Content /by Chief Fish Fryer

It’s very easy to take marketing for granted. After all, we’re faced with it almost constantly throughout our daily lives, whether it’s ads on TV, direct mail through our letterboxes, or via the internet. However, have you ever stopped to wonder about how all these different marketing methods have developed? In this series, we’ll be […]

What’s New on Social Media in 2017

February 1, 2017 /0 Comments/in Blogging, Business, Content, News /by Chief Fish Fryer

It is one of the most powerful tools for businesses ever invented. Social media has transformed how we market ourselves and, for SMEs on limited budgets in particular, it’s an invaluable platform to set out a brand and sell a product or service. Things are changing, however. Reaching customers is becoming more and more nuanced. […]

Building Your Brand on Social Media

November 24, 2016 /0 Comments/in Business, Content, Online Marketing, Social Media /by Chief Fish Fryer

It’s one of the most powerful marketing tools businesses today have at their disposal. It’s free to use and can help you reach thousands, if not millions, of potential new customers, fans and followers. It’s often also the marketing opportunity that businesses get wrong. If you think social media isn’t working for you at the […]

The Importance of Systems and Processes in Business

September 14, 2016 /0 Comments/in Business, Content /by Chief Fish Fryer

It might be fun to fly by the seat of your pants but you can’t do it all the time. Having the proper structure to your business and putting in place systems and processes that improve productivity and maintain quality are a much better guarantees of success. When you first start up a business, you […]

How to Save Time on Social Media

August 12, 2016 /0 Comments/in Business, Social Media /by Chief Fish Fryer

Cost effective to use and with potential access to hundreds of thousands of customers, social media is one of the most powerful marketing tools around today. Get it right and you can bring your brand and potential customers together in a way that boosts sales, creates loyalty and puts you way ahead of your competitors. […]

The World is in the Palm of your hands….. And so is Your Phone

July 21, 2016 /0 Comments/in Content, Internet Marketing, News, Online Marketing /by Chief Fish Fryer

At the click of a button you can now be at the North Pole on google maps, become the owner of a magnificent 50 inch fully HD TV via Amazon or experience snorkelling in the great barrier reef through you-tube. All of this can happen whilst sitting in the comfort of your own home. In […]

Marketing Today: The Power Tools That Help SMEs Succeed

July 15, 2016 /0 Comments/in Internet Marketing, Online Marketing, Social Media, Website Content/by Chief Fish Fryer

Go back just twenty or so years and you would need a sizeable budget to undertake any meaningful marketing initiative. Now, small and medium sized businesses, start-ups and large corporations can all develop strategies and use powerful marketing tools at a much lower cost. This access has a led to a rise in entrepreneurs with […]

Gray Lawrence

The yellow brick road is paved with gold, all you have to do is open the right door in your mind and take the first step..Gray Lawrence

From Ben Wright Internet Marketing Genius

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Remember you will not always win. Some days, the most resourceful individual will taste defeat. But there is, in this case, always tomorrow – after you have done your best to achieve success today." Maxwell Maltz 1899-1975

Ben Wright "I want Fish & chips”   Is a great friend and wonderful business man, whom has a wonderful wife and family.

"Internet Marketing Consultant “I want Fish & Chips” HQ Sparkhouse, University of Lincoln ropewalk Lincoln LN6 7DQ   hello@iwantfishandchips.co.uk            01522 717475 Ps the company name has nothing to do with fish and chips, honest.. Welcome to I Want Fish & Chips blog and this passage: The Importance of Systems and Processes in Business

September 14, 2016/0 Comments/in Business, Content /by Chief Fish Fryer

From Ben Wright:

It might be fun to fly by the seat of your pants but you can’t do it all the time. Having the proper structure to your business and putting in place systems and processes that improve productivity and maintain quality are a much better guarantees of success.

When you first start up a business, you may find that you are able to control all the different challenges that come your way. As you get more successful, however, there comes a point when you have to put the right plans in place.

What are Systems?

They’re basically the documented processes and procedures that you need to follow to do your business. This can be anything from how to operate a piece of tech or machinery to how marketing material is disseminated. It can include putting your brand to the fore in any client contact or simply the right process for chasing up a sales call.

The reason many businesses don’t get on board with sorting out their systems and processes is that they are often seen as back room measures. The newest developments and the latest client are much more exciting. Putting in systems, however, means that people coming into your organisation to work have a strong framework to operate from.

Another reason that business neglects this particular area of their daily functioning is that it’s a thing which can be put off. We’ll do it tomorrow or we’ll schedule some time to get it done in the next month or so. This is understandable, particularly if you are working hard to get a business off the ground and have ‘more important’ things to do.

But systems and processes need to be put in place. They are actually vital and they can save you a lot of time and money. Here are just a few more benefits:

· They are important if you want to move on and sell your business. Potential buyers expect systems and processes in place, they don’t expect to have to do all this work themselves.

· Systems and processes prepare you to expand and scale up. It means you can take on new staff knowing that your business is going to stay on a desired course and not veer away because someone didn’t know how to do something important.

· They make your brand and your business operation consistently. Everyone knows where they stand and what to do when X or Y happens.

· You don’t have to reinvent the wheel every time a situation comes up. It saves on time and money if you have a process for this or that eventuality.

Implementing sound systems and processes can include:

· Introducing accounting systems that keep track of sales and expenditure.

· Writing down your business plan for at least the next five years, including what goals you need to achieve and by when.

· How are you going to fund new developments and when you need it by.

· How you are going to manage recruitment and what new employees need to know when they start working for you.

· Creating a policy for technology including the use of secure passwords and the dos and don’ts of operation.

· How you are going to bill people and collect money.

· Where you are going to market and develop your brand.

· What customer support you are going to provide and how this is going to be delivered uniformly and to a high standard.

Basically, as your business grows the more need for systems and processes you are going to have. While your business may be small now, the hope is that it will begin to scale up and become a success. Rather than putting them on the back burner for now, having a detailed think about what processes and systems you need in place is better done sooner, rather than later.

Tags: Digital Marketing Lincoln, Marketing, Marketing Lincoln

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Gray Lawrence

Life is the sum of all our choice’s; albert Camus

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