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Selling by Seth Godin

PMA Added.. Personally I prefer not to sell but offer..

“Success lies just one inch beyond your perceived limits. Every day you have a choice whether or not to take that inch and transform success from uncertainty to inevitability.” – Akshay Nanavati

 

Selling to people who haven’t bought yet

The portion of the population that haven’t bought from you or your competition yet is not waiting for a better mousetrap.

They’re not busy considering a, b and c and then waiting for d.

No, they’re not in the market. They don’t believe that they have a problem that’s worth the time and money they think it’s going to take to solve it.

As a result, smart marketers don’t market to this audience by saying, "hey, ours is better than theirs!"

If this group thought that they had a solvable problem, the would have solved it already.

No, they won’t respond to a better-than-them pitch. Instead, they’re much more likely to respond to a new statement of their problem and a new statement of the solution. Don’t ask them to announce that they were wrong when they decided that they didn’t need a tablet, a survival kit or an anti-impotence drug. Instead, make it easy for them to make a new decision based on new information.

 

The easiest and the best

The easiest customers to get are almost never the best ones.

If you’re considering word of mouth, stability and lifetime value, it’s almost always true that the easier it is to get someone’s attention, the less it’s worth.

 

If you think that’s what we want, why don’t you give it to us?

The sign in front of the breakfast bar at the hotel says, "from garden to table."

Really? Virtually every item I see has been processed four times, steamed, stored and steamed again.

Marketing pitches are finely tuned to resonate with the audience in mind. Too often, though, the marketer is only in charge of the pitch, and someone else in the organization has to make the thing.

So the marketer brags about how tasty the food on the airplane is, or how reliable the cell phone service is or how magically transporting the aromatherapy of the soap is–and then someone else, someone under different pressures and constraints–has to deliver. And they rarely do.

They rarely do because the paying customer isn’t their customer. Their customer is the quality control department, the accounting department and the "don’t-rock-the-boat" department.

Marketers need to spend less time making promises and more time keeping them.

 

The future of our economy lies with the impatient. The linchpins and the artists and the scientists who will refuse to wait to be hired and will take things into their own hands, building their own value, producing outputs others will gladly pay for. Seth Godin

 

Your Vision of the future, lies from within

Gray Lawrence

Independent Distributor  (UW)

The greatest freedom is to be responsible. -Lazaris

Be Inspired by Tony Whatley

Inspired Quote of the Day™

YOU are the CEO of your life. Decide to live it well, every day: there are no do-over’s. ~ Tony Whatley


Only PMA added to give more..

Your life is a learning process – you can only become wiser from learning. Sometimes you might have to attract making a painful mistake to learn something important, but after the mistake you have far greater wisdom. Wisdom cannot be bought with money – it can only be acquired through living life. With wisdom comes: strength, courage, knowing, and an ever-increasing peace. May the joy be with you, Rhonda Byrne

 

Today’s Brilliance™

Tony Whatley

Tony is the founder of FitBehavior as well as an athlete, adventurer and steward for healthy change.

If I could share 500 words of wisdom to summarize what I’ve learned so far in life, these are the important things I’d want to pass along to others…

Make the most out of every day; you are not going to get a do-over. When you look in the mirror, there is the CEO of your life. It’s not your boss, spouse, friends, and parents–it’s you. So ultimately we have no one to blame for our mistakes, failures, and shortcomings other than ourselves.

At some point, we all experience hardships and personal catastrophes. You can keep moving forward if you decide to do so.

Pick a career that centers on work you enjoy. Then it becomes play instead of work. On average you are going to work for 60 or 70 years, so do things that really excite you. You will then naturally use your innate talents to the fullest. Every endeavor and career has hard times and challenges. Learn to hang in there, persist, and be determined.

It’s useful to have goals that you write down, measure and revise over time. Segment your life into easily definable components like: family; career; education; professional development; religious activity; social; community service; financial; and physical activity. Make sure that you invest sufficient time and effort in each to make yourself a rounded person. The Greeks had it right: balance is the key to a good life.

Family is naturally the most important human relationship. Find a life partner who you connect with on multiple levels. I’ve been lucky to have such a relationship for three decades. Your spouse and a healthy relationship are the most important factors in raising children who become fully functioning adults. The goal there is to get them to adulthood as confident, competent, and independent adults who have roots and wings.

Sir Isaac Newton said, "I stand on the shoulders of giants." Certainly I feel the same. My parents, siblings, friends, teachers, and business colleagues all have combined to encourage me to use may talents to the fullest. Early on, I decided that studying successful role models and trying to copy them for myself was vastly superior to going at it alone or studying failure. Ask yourself: Whose shoulders do I stand on? And, who stands on yours?

For me, the most positive, uplifting and realistic philosophy and approach to life is Christianity. Have you ever been to a funeral, looked at the grave, and felt the hopelessness and powerlessness of our human condition? I say make Blaise Pascal’s wager. It posits that there’s more to be gained from wagering on the existence of God than from choosing atheism, and that a rational person should live as though God exists, even though the truth of the matter cannot actually be known until you die.

In conclusion, your life can be an awesome experience, but bear in mind it’s a do-it-yourself project.

 

I never see failure as failure, but as the path I will not take in the further journey towards my greatness.

Gray Lawrence

We are still masters of our fate. We are still captains of our souls. Winston Churchill

Successful Networker Customer Types you chose!

From The Secret Daily Teachings

Your job is you and only you. When you are working in harmony with the law, no-one can come between you and the Universe. However if you think another person can get in the way of what you want, then you have done a flip to the negative. Focus on creating what you want.   You are the centre of divine operation in your life, and your partner is the Universe. No one can get in the way of your creation.   May the joy be with you,

Rhonda Byrne

Do you want customers OR: Donors, Backers, Voters, or actual Members who are:

  • Litigious
  • Price shoppers
  • Loyal
  • Bureaucratic
  • Demonstrative
  • Followers
  • Leaders
  • Luxury-focused
  • Skittish
  • Trusting
  • Bottom fishers
  • Eager
  • Confident
  • Easily amused
  • Uncomfortable talking about money
  • Part of the crowd
  • Afraid
  • Outliers
  • Desperate
  • Rich
  • Easily distracted
  • Secretive
  • Joyful

 

"As long as you keep a person down, some part of you has to be down there to hold him down, so it means you cannot soar as you otherwise might." arian Anderson 1902-1993,

Be somebody who makes everyone feel like a somebodyHere are the things: you get what you reward. You attract the customers that respond to the way you act. You end up with what you tolerate. You build what your audience demands.

You might not get the customers you deserve, but you will probably end up with the customers you attract.

Sure, you can swoop in and make the numbers by attracting a certain kind of customer. Is it worth it?            “ Choose.” 

Start your first business this way: Begin with the smallest possible project in which someone will pay you money to solve a problem they know they have. Charge less than it’s worth and more than it costs you, training is the way forward.

"As for worrying about what other people might think – forget it. They aren’t concerned about you. They’re too busy worrying about what you and other people think of them." Michael le Boeuf

Repeat. You don’t have to wait for perfect or large or revered or amazing. You can start.

 Gray Lawrence Successful & Ambitious Networker

Success doesn’t come to you – you go to it. — Marva Collins

 

"One of the most common causes of failure is the habit of quitting when one is overtaken by temporary defeat." Napoleon Hill

Successful Networker To Change Think Bigger

 

We are what we repeatedly do. Excellence, therefore, is not an act but a habit. Aristotle

The problem with thinking too big…

 

If a dream is not worth waking up tow minutes earlier for then it is probably not hte right dream"Dream big. Reach for the stars. The only limit is in your mind." How often do you hear these words? We’re filled with the power of positive mantras in motivational texts, books, and seminars. The problem with expansive thinking, however, is that too big can be just as much of a problem.

The problem of thinking too big, however,

is that you’ll forget to get started.

Or you’ll become afraid of getting started.

The more you dream, the bigger it becomes, the harder it can be to begin. And sometimes, dreaming can get in the way of taking action. Over time, the practice of not starting becomes the best habit you have—another day to practice not starting, not doing anything.

Action is difficult. Deciding is painful. Manifestation, by definition, requires limitation. In order to make something real, you need to carve out and throw out all of the possible ways that something will not be. To make requires substance and grounding. It requires physicality and reality. It inherently means you limit the dream.

As you sketch your dreams for your life and career, you can have multiple jobs. You can own multiple businesses. Make multiple projects. But dwelling in dream land can hinder action.

The longer you hold onto an idea, the more the idea becomes a part of your identity, and the more wrapped up you become in making sure that idea is what will become the reality. The more goal-oriented and dream-oriented, the harder it gets to start. And if you hold on for too long, that idea of perfect execution becomes so big and monstrous, that if you take action—especially if you take action and fail—you’ll have killed or damaged part of your identity, part of what you’re yearning and hoping for. By chasing the dream with action, you put yourself in a scary place: a place where you might not get what you want.

Making dreams become real is a scary business. Ignorance can be a blessing. You sidestep the part where you get distracted by all of your fears of failure because you haven’t been able to imagine them yet.

Sometimes hope and patience can turn a dream into an enormous mental glorification, resulting in the worst sin of all:

Not starting. Specifically, not starting because of fear of failure. Because if you fail, you’re not what you thought you would be. Our minds get in the way sometimes.

Get started. Big-picture thinking has its place. So does action. Sometimes you have to get out of your head, into the world, into the making, and start testing. Start building. Make a small thing, make a bunch of mistakes, shake it off, keep going. Over time, you can iterate. Test a couple ideas.

Worry less about getting there and more about being here. But if you don’t start—you won’t go anywhere.

Do something.

Nothing great was ever achieved without enthusiasm.            Ralph Waldo Emerson

Looking for the sure thing

It’s been done before, sorry.

It’s never been done before, too risky.

It’s too obvious.

It’s too obscure.

It’s too easy, everyone can do it.

It’s too hard to launch, it’ll never work.

Too indie, why can’t you get backers?

Too mainstream, the man has polluted you, you sold out.

It’s never been practiced, you’ll do it wrong.

You’ve practiced it too much, it can’t possibly be fresh.

Not here, this city/market/audience is too jaded.

Not here, this city/market/audience is untested.

The market has peaked, nothing goes up forever.

The market is dead, it’ll never catch on…

Most bestsellers are surprise bestsellers, because there’s no sure thing, at least not where we want to look for it.

Gray Lawrence

Successful Networker

"Life is the sum of all your choices" Albert Camus

Successful Networker Ideas or Reality POSITIVE

Words of Wisdom come to all who Hear!  Gray

A positive mental attitude is an irresistible force that knows no such thing as an immovable body.
Time and again we hear stories about ordinary people who do seemingly impossible things when they find themselves in an emergency situation. They perform herculean feats of strength and endurance, things they never dreamed they were capable of doing. Wouldn’t it be wonderful if you could harness that strength and make it available anytime you need it? You can — if you believe you can. No doubt you can remember a time in your life when you were exceptionally focused on your objective, a time when you achieved more in less time than ever before. Perhaps it was an impending vacation that motivated you to get everything done before you departed, or perhaps it was a “must pass” exam that helped you focus your concentration. The intensity that you developed in those situations is always available to you when you have a Positive Mental Attitude. Napoleon Hill

Positive Ideas

Here are positive ideas to aid productivity, success and happiness. The ideas are practical and constructive. Go through these various articles, written by experienced contributors, and find positive ideas that you can adopt and use.

1. Improve Your Day with Tiny or small-Meditations

Your thoughts ceate your futureImagine a page of text with each word joined to the next, with no commas, no sentences and no paragraphs: just a page full of words with no spaces. To read the page, to absorb the information and comprehend it, would be difficult and stressful.

See the example inside the box that follows …

Writteninformationwithnoorganisedbreaksmakescomprehensiondifficult
Wellplannedtextwithgoodsentenceandparagraphconstructionwillaidthe
readersabilitytounderstandtheinformationtherein.

Now, here is the same sentence with organised breaks …

Written information, with no organised breaks, makes comprehension difficult. Well-planned text, with good sentence and paragraph construction, will aid the reader’s ability to understand the information therein.

Many people live each day just like the text in the first box. They rush from one task to the next without even a short pause to prepare the mind for the next activity. This has the cumulative effect of creating a loss of clear focus, decreasing efficiency and increasing stress as the day progresses.

“” Put some mental “paragraph” breaks in your busy day. Between each task, pause for a just a couple of minutes “”

2. Setting Personal Goals

Without personal goals life can be an aimless journey lacking positive direction and achievement. If your life is to follow a Positive Path you need a plan, and to establish a plan personal goals are necessary.

Before you start setting your personal goals you need to consider what you want to achieve with your life. One mistake many people make is that their personal goals just relate to career pursuits rather than to all the important areas of life. This can lead to an unbalanced existence.

build blocks goalsTo focus your personal goal setting on the various areas in your life, consider setting goals in each of the following categories. They are listed in alphabetical order for convenience, however where each goal category is ranked in importance is really up to the individual.

  • Career
    What is your chosen vocation? What level do you want to reach in your career, and by when?
  • Community Service
    Do you want to help make the world a better place? If so, how?
  • Creative
    Do you want to achieve any creative goals? If so, in what artistic pursuit?
  • Education
    Is there any knowledge you want to acquire in particular? What information and skills will you need to achieve your other goals?
  • Family
    Do you want to be a life partner and parent? If so, how are you going to do this well? What kind of relationship do you want with your partner, your children and other family members?
  • Financial
    How much money do you want to earn at various stages of your life? What planning is required in order to accumulate wealth, use it wisely and share the benefits with those you choose?
  • Physical
    Are there any fitness and sporting goals you want to achieve? What steps are you going to take to achieve this?
  • Recreation
    How do you want to enjoy yourself? Are there any interests, hobbies, pastimes or social activities in which you want to be involved?

Write down your goals in each of your categories and consider them carefully. Are4 men going up stairs they realistic? What is your time-line to achieve them? Are there different time-lines for different goals? Next, divide each goal into smaller intermediate time-line goals that will ,help you plan your Positive Path and measure your progress. These will be progressively smaller goals that will eventually lead you to your major goals. For example, if you are planning a time-line of 20 years, divide goals into smaller goals that need to be achieved if you are to reach your major goals. To do this, set a 5-year goal, a 1-year goal, a 3-month goal and a 1-month goal in each category and set an estimated start month and year for each time-line.Remember, your circumstances at any given time can impact on your goals. New experiences and new information can see your goals and priorities change with time. This is part of the real world, however goal changes need to be scrutinised before they are adopted to ensure that they are realistic and not just a diversion with little chance of success.

Three hand globeBy keeping yourself well informed about the world around you and your place in it, and by being honest with yourself, you will find that the quality and realism of your goal setting will get better with time and practice.

Opportunities are all around us 24 hours a day BUT We have to have Open Eyes, Minds and Ears to see them.   Gray this book will open them all   The choice is yours, enjoy

Opportunity often knocks — only to find no one in.
The world is filled with unfortunate souls who didn’t hear opportunity’s knock at the door because they were down at the convenience store buying lottery tickets. They have never learned that, as Branch Rickey, general manager of the Brooklyn Dodgers from 1942-50, once observed, “Luck is the residue of design.” You will be surprised how much your luck will improve when you make sure you are prepared to take advantage of opportunities. How many times have you had a great idea that you failed to act upon, only to discover later that someone used the same idea to start a business, get a promotion, or find a better job? Resolve now to get into action when you have a good idea. Don’t wait for something to happen — make it happen! Napoleon Hill

 

Gray Lawrence

Successful & Ambitious Networker

Success doesn’t come to you – you go to it. — Marva Collins

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Gray Lawrence

grayjl63@gmail.com

Skype: graynat71

Ph: +44 1522 691508
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