From The Secret Daily Teachings
It is not enough to know the principles in The Secret – you must DO them, unceasingly, every single day. You must LIVE the principles. Step by step you will become the master of your thoughts and feelings, and the master of your life.
There is nothing more important than this, because your whole future life relies on you.
May the joy be with you,
Build Your Business on Solid Principles.
The Importance of Starting Out the Correct Way
How were the exercises yesterday? Remember, by doing the exercises you will improve your understanding of the material that is covered with you.
Today, we are going to talk about how to build your business using timeless principles that will achieve lasting results.
Imagine knowing how to talk with anyone, anywhere and at anytime about your business, never having to say much about who you are or what you’re doing, unless you are asked, and during the dialogue find out:
1. Precisely where the other person is coming from; what they have, what they want, what’s stopping them from getting it and how they feel about it?
2. The depth of their desire to change their present situation.
And then, having discovered that, knowing precisely what to say that will inspire them to look at your products or income opportunity?
If you could do that do you think talking with people, making and returning calls would be fun and anxiety free?
And what do you think would happen to your business? It would soar wouldn’t it?
Well, you can do this! You can do anything! It’s simply a matter of;
1. How you think
2. How you talk with people, using a way of communicating that resonates with you, your inner truth and with others.
How You Think and Communicate
By observing and if necessary, changing two things – the way you think and the way you communicate – you can achieve the success you’re looking for without the anxiety normally associated with selling. You can bring harmony into your life, and the lives of others in a way that assures every conversation you have will end with something positive.
It could be an agreement to partner or become a customer, an agreement to continue the conversation later or perhaps just a conversation that leaves the other person and you feeling good about each other. This is what we mean when we talk about every conversation being anxiety free and having a successful outcome.
The Natural Selling Approach was designed to achieve this outcome for you and to overcome the problems of rejection and objections we discussed in lesson #1.
The Approach is based on 4 principles and uses a way of communicating called Dialogue.
You can apply this approach to any relationship, not just business. Its application is universal. Dialogue allows you to relate with people in a way that puts all the focus on them, from start to finish. As a result, people feel good about you and respond to you positively.
You are receiving thousands of messages from the Universe every single day. Learn to become aware of this communication from the Universe, who is speaking to you and guiding you in every moment. There are no accidents and no coincidences. Every sign you notice, every word you hear spoken, every colour, every scent, every sound, every event and situation is the Universe speaking to you, and you are the only one who knows their relevance to you, and what the communication is saying. Use your eyes to see! Use your ears to listen! Use all of your senses, because you are receiving communication through them all! May the joy be with you, Rhonda Byrne
Techniques versus Principles
The Natural Selling Approach is not about techniques or a new age thing that only fits the times of today. It’s a way of communicating that’s been with us for a long time and will stay with us forever. It goes beyond selling – it’s the essence of building relationships. It’s where the R word "Rejection" is replaced by "Relationship".
Techniques in communication can be transient. They can work for one person and not another, or in one situation but not a different one.
On the other hand, methods based on principle-based communication can be transferred and will work in all situations. The following poem illustrates the point:
"Techniques are many, Principles are few.
Techniques will vary, Principles never do!"
Selling is to Serve – to Help – to Exchange
Unlike the modern way or conventional selling practices of Selling by Persuasion, if you were to look in the old English dictionaries you’ll find that the definition of selling was "To Serve" and "To Exchange".
Success comes to those who become success-conscious. Failure comes to those who indifferently allow themselves to become failure-conscious. – Napoleon Hill
This is the Natural Selling Approach! Instead of trying to persuade others to do what you want them to, the Natural Selling Approach is an approach that allows you to help and serve others in a way that allows them to motivate themselves to change their present situation!
For the rest of this course, we will be looking at the principles and philosophy of the "Natural Selling" and how you can put the concept of "Selling is to Serve" into practice.
The next lesson we will look at the first principle which covers the purpose of your business.
1. Think about a technique that you might have been taught or heard about.
It might be a "close", for example. Review how this has worked in practice and if it might have worked in some circumstances and not others.
2. Do purchase if you do not already have this book by Stephen Covey’s "The 7 Habits of Highly Effective People" review the chapter "Inside Out" where he talks about the "Personality" and "Character" ethics. Also, pay close attention to Habit 5 "Seek First to Understand, Then to Be Understood".
To your success…
Before trying to master others, be sure you are the master of yourself.
When you develop a Positive Mental Attitude, you immediately set yourself apart from the crowd. You become a leader because positive thinking leads to positive action, while negative thinking leads to apathy and inaction. When you take the initiative in any situation, others will follow simply because they like to associate with people who know where they are going. In order to lead, however, you must first be willing to discipline yourself. The first rule of leadership is never to ask others to do what you are unwilling to do yourself. You can lead only by example. Being a leader requires you to work harder and longer than the others and proving you are the master of your own destiny. – Napoleon Hill
The Power is from within, the choice is yours
"Your present circumstances don’t determine where you can go; they merely determine where you start." Nido Qubein