Archive for the ‘Marketing Pitches’ Category

Ideal, average and outlier Seth Godin

PMA Added only…

The future of our economy lies with the impatient. The linchpins and the artists and the scientists who will refuse to wait to be hired and will take things into their own hands, building their own value, producing outputs others will gladly pay for.

Ideal, average and outlier

Generalizations are the heart of marketing decision-making. When we look at an audience–customers, prospects, constituents–we make decisions on the whole based on our assumptions about the individuals within the group.

But are we basing those generalizations on our vision of the ideal member of the tribe, the average member or the outlier who got our attention?

It’s easy, for example, to defend high-priced famous colleges if you focus on the ideal situation. The ideal student, getting instruction from the ideal professor and making ideal progress. No one can argue with this.

On the other hand, when we see the outlier (the person who is manipulating the system, or the one who is being harmed by it) it’s easy to generalize in precisely the other direction, deciding that the entire system isn’t worth saving.

And finally, it’s tempting to rely on the average, to boil down populations of people into simple numbers. The problem with this, of course, is that if one foot is in a bucket of ice water and the other is being scalded, on average, you should be comfortable.

Before we start making decisions about markets, tribes and policy, we need to get clear about which signals we’re using and what we’re trying to focus on or improve.

Gray Lawrence

From The Secret Daily Teachings

No person or power in the outside world can compare to the power you have within you. Seek the power within, as it knows the perfect way for you. May the joy be with you. Rhonda Byrne

Do You Really Care

.”To be successful in life requires enormous sacrifice and determination. Do not follow others, for they have their own destiny. Only you alone can determine your destination. If you fail that journey, there is a path to recovery; many of us have been there. Be satisfied with what you have and your dreams will become a reality.”

Care more than you need to, more often than expected, more completely than the other guy.

No one reports liking Steve Jobs very much, yet he was as embraced as any businessperson since Walt Disney. Because he cared. He cared deeply about what he was making and how it would be used. Of course, he didn’t just care in a general, amorphous, whiny way, he cared and then actually delivered.

”If you still talk about it, you still care about it.”

Politicians are held in astonishingly low esteem. Congress in particular is setting record lows, but it’s an endemic problem. The reason? They consistently act as if they don’t care. They don’t care about their peers, certainly, and by their actions, apparently, they don’t care about us. Money first.

”Sometimes what we learn & who we become in the process of waiting is even more important than what we’re waiting for.” – Mandy Hale

Many salespeople face a similar problem–perhaps because for years they’ve used a shallow version of caring as a marketing technique to boost their commissions. One report by the National Association of Realtors found that more than 90% of all homeowners are never again contacted by their real estate agent after the contracts for the home are signed. Why bother… there’s no money in it, just the possibility of complaints. Well, the reason is obvious–you’d come by with cookies and intros to the neighbour’s if you cared.

Most people are to busy making a living to ever put more life in their living

Economists tell us that the reason to care is that it increases customer retention, profitability and brand value. For me, though, that’s beside the point (and even counter to the real goal). Caring gives you a compass, a direction to head and most of all, a reason to do the work you do in the first place.

Care More.

It’s only two words, but it’s hard to think of a better mantra for the organization that is smart enough to understand the core underpinning of their business, as well as one in search of a reason for being. No need to get all tied up in sub cycles of this leads to this which leads to that so therefore I care… Instead, there’s the opportunity to follow the direct and difficult road of someone who truly cares about what’s being made and who it is for.

Great fortunes or modest fortunes are a blessing only when they are used in good part to benefit others. Napoleon Hill

Gray Lawrence

Before opportunity crowns you with great success, it usually tests your mettle through adversity.
Adversity provides the resistance necessary to develop the strength to overcome great obstacles. This strength consists of self-confidence, perseverance, and, very importantly, self-knowledge. If you do encounter a setback, it is a clue to a personal weakness. You may have been hasty in judging a competitor, or you may have been too timid in your vision of what needed to be done. Let adversity be your guide to understanding where you miss-stepped and which qualities you need to cultivate. No one rejoices in disappointment, but if you are success-conscious, you can turn the situation into a chance for improving your character, an opportunity you otherwise would have missed. Napoleon Hill

Another Message from Ben wright

PMA added.. 

"Set a goal to achieve something that is so big, so exhilarating that it excites you and scares you at the same time. It must be a goal that is so appealing, so much in line with your spiritual core, that you can’t get it out of your mind. If you do not get chills when you set a goal, your not setting big enough goals." Bob Proctor


The Present Day

September 15, 2017 /0 Comments/in Blogging, Business, Content, Marketing /by Chief Fish Fryer

So far in this series, we’ve dealt with the evolution of marketing from the nineteenth century up until the new millennium. But what state is the world of marketing in right now? And what developments can we expect in the future? In this final piece, we’ll take a peek into that future, and discover how […]

The 90’s, The 00’s and The Rise of The Internet

August 27, 2017 /0 Comments/in Business, Content, Marketing, Social Media, Website Content /byChief Fish Fryer

Last time in this series, we looked at how marketing carved out a brave new world for itself in the 80’s. This time around, we’ll be exploring the ways in which marketing approaches changed during the 90’s and 00’s- and how the internet turned everything on its head. During the 90’s, the world faced its […]

It Was Acceptable In The 80’s

July 23, 2017 /0 Comments/in Blogging, Business, Content, Marketing /by Chief Fish Fryer

During the 80’s, it seemed like technology was everywhere. From the rise of the PC and Apple making computers cool, to bands on the radio drenching their sound in synths, things were moving forward fast. Of course, the world of marketing had its finger on the pulse of the era, and it was during the […]

In The Beginning…

June 16, 2017 /0 Comments/in Business, Content, News, Website Content /by Chief Fish Fryer

It’s very easy to take marketing for granted. After all, we’re faced with it almost constantly throughout our daily lives, whether it’s ads on TV, direct mail through our letterboxes, or via the internet. However, have you ever stopped to wonder about how all these different marketing methods have developed? In this series, we’ll be […]

What’s New on Social Media in 2017

February 1, 2017 /0 Comments/in Blogging, Business, Content, News /by Chief Fish Fryer

It is one of the most powerful tools for businesses ever invented. Social media has transformed how we market ourselves and, for SMEs on limited budgets in particular, it’s an invaluable platform to set out a brand and sell a product or service. Things are changing, however. Reaching customers is becoming more and more nuanced. […]

Building Your Brand on Social Media

November 24, 2016 /0 Comments/in Business, Content, Online Marketing, Social Media /by Chief Fish Fryer

It’s one of the most powerful marketing tools businesses today have at their disposal. It’s free to use and can help you reach thousands, if not millions, of potential new customers, fans and followers. It’s often also the marketing opportunity that businesses get wrong. If you think social media isn’t working for you at the […]

The Importance of Systems and Processes in Business

September 14, 2016 /0 Comments/in Business, Content /by Chief Fish Fryer

It might be fun to fly by the seat of your pants but you can’t do it all the time. Having the proper structure to your business and putting in place systems and processes that improve productivity and maintain quality are a much better guarantees of success. When you first start up a business, you […]

How to Save Time on Social Media

August 12, 2016 /0 Comments/in Business, Social Media /by Chief Fish Fryer

Cost effective to use and with potential access to hundreds of thousands of customers, social media is one of the most powerful marketing tools around today. Get it right and you can bring your brand and potential customers together in a way that boosts sales, creates loyalty and puts you way ahead of your competitors. […]

The World is in the Palm of your hands….. And so is Your Phone

July 21, 2016 /0 Comments/in Content, Internet Marketing, News, Online Marketing /by Chief Fish Fryer

At the click of a button you can now be at the North Pole on google maps, become the owner of a magnificent 50 inch fully HD TV via Amazon or experience snorkelling in the great barrier reef through you-tube. All of this can happen whilst sitting in the comfort of your own home. In […]

Marketing Today: The Power Tools That Help SMEs Succeed

July 15, 2016 /0 Comments/in Internet Marketing, Online Marketing, Social Media, Website Content/by Chief Fish Fryer

Go back just twenty or so years and you would need a sizeable budget to undertake any meaningful marketing initiative. Now, small and medium sized businesses, start-ups and large corporations can all develop strategies and use powerful marketing tools at a much lower cost. This access has a led to a rise in entrepreneurs with […]

Gray Lawrence

The yellow brick road is paved with gold, all you have to do is open the right door in your mind and take the first step..Gray Lawrence

Successful Networker Natural Selling First Lesson

Do not worry at all about negative thoughts, and do not try to control them. All you have to do is begin to think good thoughts each day. Plant as many good thoughts as you can in each day. As you begin to think good thoughts you will attract more and more good thoughts, and eventually the good thoughts will wipe out the negative thoughts altogether.

May the joy be with you,

Rhonda Byrne

I am not what happend to me I am what I chose to become Introduction and Lesson 1.

Rejection, Objections and  What Causes them

Do You Make This Mistake When Talking With Potential Clients Or Partners?


The intention and objective of this course to help you to discover 2 things;

1. Why conventional sales thinking, techniques and systems;

* Are ineffective for most Network Marketers and Direct Sales People

* Actually cause the objections and rejection Network Marketers would prefer not to have.

* Is the reason for the high team and customer attrition rate.

2. How you can do something different or reverse this if you’re already using techniques and achieve the results for you and your team by adopting a different approach called the Natural Selling Approach.

There are 7 lessons over the coming weeks, you will receive a lesson and also some short exercises to illustrate the lesson. You’re encouraged you to complete those exercises. They will help you "absorb and understand" the ideas and concepts that are written here.

Negative emotions are like unwelcome guestsLesson #1

The Way You Think and Communicate Will Determine The Way People Respond To You

Ask yourself this. What is the greatest fear you might have that could hold you back from talking with people about your income opportunity or products?

If you are like most it will be the fear of rejection and objections and the anxiety that comes with that.

Two Types of Rejection

There are two types of rejection;

1. The flat in your face "Not interested" or "You must be joking" type of rejection; and

2. The type where someone has looked at your solution and finds it doesn’t really fit what they need.

The second one can be disappointing but it doesn’t necessarily feel personal. So this training program is about item 1 and understanding the cause of rejection and how to eliminate it by getting rid of the cause and replacing it with something entirely different.

The Cause of Rejection

Have you considered that if you do have feelings of anxiety about talking with people about your Income Opportunity and/or Products…it could be the way you have chosen to communicate, or think you have to communicate, that is causing this?

Life is full of choices and what you choose to think, say or do, will reflect how other people will think, say or do in response to you.

Let’s start by exploring closely the underlying causes of rejection and objections.

This is a better approach than just launching off by telling you what you should do. If we did this, then would you agree that this training approach would not be any different than all the standard ones that tell you what to do using techniques and systems without any explanation as to why?

Besides, if you understand the cause of a problem first, you’re now in a better position to think and do something different that will eliminate it.

2 key things to grasp:

What you do right now will have accumulated an effect on tomorrow1. People do things for their reasons not yours. They are motivated by their personal interest and own subjective reasons.

You may have heard this referred to as the "What’s In It For Me?"  syndrome

2. Most people resist being "told" what to do (even if they ask you!) or being persuaded to do things, and generally like to learn and understand before taking action on changing anything.

So it’s important when you hear someone express a problem or need, want or desire, such as a need for money or good health, that you’re not tempted to launch in with a "fire hose"

presentation before talking about and discovering why they want it and the history behind how they came to be in these situations.

There is no such thing as a "one size fits all" presentation that basically "tells" a person what our solutions are and what they can do for them.

We are all unique in how we see, hear and feel about things. If you take the one size fits all view, (usually your view) then rejection and objections is usually the natural consequence of that.

The truth is, it doesn’t matter much what you think about your solutions and whether they are going to work for someone. What’s important is what the other person thinks.

So if you start your conversations by overpowering people and coming up with your solutions too early, most people will withdraw. Then you have to resort to using conventional selling techniques of objection handling, closing and mental strategies to overcome the rejection you created in the first place! It also makes selling a "numbers game" of ploughing through as many people as you can that requires a great deal of effort and time.

People suffer because they  are caught in their views release them and suffer no moreSo it’s important to help people surface what they know and don’t know and what they want by allowing them to come to their own conclusions.

Observe your own experiences. Have you ever been in a situation where you asked someone for a solution to a problem and they started with the words, "You know what you should do…?" Did you feel resentful or annoyed, even though you asked for help?

If you did, it’s probably because you didn’t feel involved and your own uniqueness and knowledge was not being acknowledged.

It’s the same for most people.

People like to do things for their reasons not yours!

The Natural Law of Giving

The Law of Giving works like this. What you give is what you get.

Other people’s actions and words are a reflection of your actions and words.

It’s like a smile. If you smile at someone they will usually smile back.

This is the Law of Giving working for you.

The key to using the Law of Attraction is within your four powers: Your thoughts, emotions, visualizations and actions." Frank Mangano

However, this natural law can work against you if you put pressure on others by telling, presenting or persuading people to do things you want them to do. Result? Most people will tell you back! How? By one or more of three


1. Rejection

2. Objections

3. Passive Aggression. (When people say they will do something and don’t!) This is also called "Buyers Remorse".

In selling, if you want the Law of Giving to work for you and have people listen to you and your solutions, then listen with the intent to understand them first.

Lesson two is looking at how you can do this and build your team and customers with effortless ease based on solid principles and methods that work… all the time!


1. Reflect on how you feel when a salesperson, charity solicitor or telemarketer tries to get you to do something.

2. Think about your reaction when you see an advertisement on TV or in print. If you paid attention to it, why is that?

Doing these exercises will help you understand and use the material in the following lessons.

To your success…

"Mentors are guides. They lead us along the journey of our lives. We trust them because they have been there before. They embody our hopes, cast light on the way ahead, interpret arcane signs, warn us of lurking dangers and point out unexpected delights along the way. " ~L.A. Doloz

The Power is from within, the choice is yours
Gray Lawrence
Successful Networker

"Your present circumstances don’t determine where you can go; they merely determine where you start." Nido Qubein

Successful Networker Beat The Banks

“Once you realize that you are operating in a larger universe in which everything is buzzing with its own unique energy, you will understand why it is so important to control your thoughts and emotions Frank Mangano


I have made a special effort outside my normal blogs for a great friend and excellent company:

Have you ever had the feeling you’ve been conned by the banks?

When you think about it, it doesn’t seem fair that banks have rules to create enormous wealth when things are good and then use taxpayer money to bail them out when they screw up; unfortunately that’s the reality in the current climate.

Banks make huge profits in many ways but let’s consider savings accounts for example which we’re all familiar with;

Typically, banks will take your savings on deposit and give you say 1% – 3% and then lend your savings to another customer in the form of a loan and charge them 9% – 12% for your money!

That’s a nice profit margin on your money!

Would you like to know a little secret how you can reverse the situation and get the 9% – 12% rates on your savings instead?

All it takes is a little ingenuity and knowhow and can you turn the tables and effectively become the bank and receive the high rates instead.

Thousands of people who were fed up with such poor returns on their savings have already discovered and use this simple method to beat the banks at their own game to receive high rates of interest on their money.

It’s very simple when you know how, for details Click here:


Be aware of the big difference between inspired action and activity. Activity comes from the brain-mind and is rooted in disbelief and lack of faith – you are taking action to “make” your desire happen. Inspired action is allowing the law to work through you and to move you.     Activity feels hard. Inspired action feels wonderful. May the joy be with you,    Rhonda Byrne

Your Vision of the future, lies from within
Gray Lawrence
Successful Networker

The Greatest leaders of the world were men and women of quick decision -Napoleon Hill

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Gray Lawrence

Skype: graynat71

Mob:+44 7726591314
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